# Logo/branding development **URL:** \ **Category:** 3rd Party\ **Created:** [February 3, 2014, 3:21pm UTC](https://forums.counterparty.io/t/logo-branding-development/52 "2014-02-03T15:21:50Z")\ **Posts on this page:** 1\ **Showing post:** 3
**Author:** ![jimhsu](https://avatars.discourse-cdn.com/v4/letter/j/f04885/32.png) [@jimhsu](https://forums.counterparty.io/u/jimhsu)\ **Post date:** [February 3, 2014, 3:27pm UTC](https://forums.counterparty.io/t/logo-branding-development/52/3 "2014-02-03T15:27:56Z")
Double arrow motif: Exchanging is the fundamental basis of counterparty - for every buyer, there’s a seller. From speculation, to hedging, people use the market for a wide variety of endeavors. This motif tries to represent that. Colors are alpha right now: I’m looking for a set of corporate, but complementary colors. This first representation outlines a globe (gestalt-minimalistic style), indicating the reach of the network. ![](https://forums.counterparty.io/uploads/counterpartytalk/123/06ee92d9285930e9.png) This second representation forms an X (our symbol) and more accurately shows the “exchanging” process as one with buyers and sellers: ![](https://forums.counterparty.io/uploads/counterpartytalk/128/4fed7a81f3eba092.png) Sizing (still plainly visible on 16x16) ![](https://forums.counterparty.io/uploads/counterpartytalk/130/450501dfc85af675.png) ![](https://forums.counterparty.io/uploads/counterpartytalk/132/fccef59f1ed190a1.png) ![](https://forums.counterparty.io/uploads/counterpartytalk/134/cd4218c85eaae34f.png) Line stroke concepts: ![](http://i.imgur.com/tESKYXY.png) This is a more blocky representation, which could be used as a sub-symbol: ![](https://forums.counterparty.io/uploads/counterpartytalk/137/d9aed615f956dc3f.png) ![](https://forums.counterparty.io/uploads/counterpartytalk/140/7a2473cd5384a79f.png) --- _[View the full topic](https://forums.counterparty.io/t/logo-branding-development/52)._