Logo/branding development

Double arrow motif:

Exchanging is the fundamental basis of counterparty - for every buyer, there’s a seller. From speculation, to hedging, people use the market for a wide variety of endeavors. This motif tries to represent that.

Colors are alpha right now: I’m looking for a set of corporate, but complementary colors.

This first representation outlines a globe (gestalt-minimalistic style), indicating the reach of the network.



This second representation forms an X (our symbol) and more accurately shows the “exchanging” process as one with buyers and sellers:


Sizing (still plainly visible on 16x16)



Line stroke concepts:



This is a more blocky representation, which could be used as a sub-symbol: